Our passion - and our promise - is to curate the world's best independent brands of optical frames and sunglasses. Each item is made of the highest quality materials and exquisite precision.
We specialise in Japanese handmade frames and international brands we have collected on our worldwide travels.
DITA | Eyevan | Eyevan 7285 | GLCO | LGR | Mykita | Anne et Valentin
We are thrilled to share some exciting updates for The Eye Establishment, new brands coming your way, and to introduce our new practice.
Introducing The Eye Establishment, Chelsea
We’re thrilled to unveil the culmination of months of careful design and craftsmanship: our newly refurbished practice at 176 King’s Road has been completely reimagined — and reborn as The Eye Establishment.
Every detail has been considered. Sculptural oak display fins fan out along the walls, each frame individually lit and presented like a piece of art rather than a product on a shelf. Sustainably sourced timber and warm, tactile finishes sit alongside sleek matte cabinetry, creating a space that feels as considered as the eyewear we curate within it. Soft, directional lighting throughout draws focus to each collection while keeping the space calm and inviting — designed for unhurried browsing, not rushed transactions.
At the heart of the boutique, a striking central island anchors the room, blending our optometry practice seamlessly with the retail experience — because we believe exceptional eye care and exceptional design should never be separate.
This transformation reflects who we are: a practice built on precision, sustainability, and a genuine love of great design. From Tom Ford to our newest additions, every frame in this space has been chosen to match the calibre of the room it’s displayed in.
We can’t wait for you to experience it. Visit us at 176 King’s Road, Chelsea, and step into the new home of The Eye Establishment.
You can now book your next eye test at our King's Road practice online. Click HERE to book now.
Our Thriving Community
As we refine our services to give you the best customer experience possible, we
thank you for being part of our ever-growing community. Your trust and support
have been integral to our journey, and we look forward to sharing future
updates with you.
In the meantime, we invite you to visit our new practice on 176 King's Rd,
Chelsea, London.
The Eye Establishment has arrived on Kings Road.
Step inside our newly reimagined Chelsea boutique, where considered design meets exceptional eye care.
Discover the transformation for yourself.
